Adobe commissioned Guillermo Flores Pacheco to create the artwork for the global Photoshop 2025 splash screen. Developed around Adobe’s “Dream Up” theme, the image explores dreams, memory, identity, and personal narratives through a hand-crafted digital collage. The artwork was unveiled as part of the global launch of Photoshop 2025 at Adobe MAX. Guillermo was the only Mexican artist selected for the project.
Global Campaign Artwork / Illustration / Visual Development
CLIENT
ADOBE PHOTOSHOP SPLASH SCREEN 2025
PROJECT
ADOBE
YEAR
October 14, 2024
LOCATION
United States
2025 Expression’s visual theme is Dream up, where dreams are an expression of individual potential. They allow us to move through memories, emotions, desires and personal narratives. When creativity and dreams come together, we can transcend the boundaries of reality.
The Adobe Photoshop Splash Screen Artwork was unveiled at Adobe MAX 2025 Miami Beach, Florida
Adobe Max 2024 Miami Beach Convention Center – Catch the Opening Keynote –