Building visual worlds through illustration, motion, and creative direction. ORBEH Studio develops narrative imagery, campaign systems, and visual experiences for brands, entertainment, cultural initiatives, and collaborative communities

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studio

The core of the study is based on research, we base each project from its background to the creation of compositions that highlight the identity of a brand, which makes it unique and special.

ABOUT

GUILLERMO FLORES PACHECO is a Visual Director and multidisciplinary artist creating hand-crafted visual worlds through illustration, animation, collage, and narrative image-making. His work blends frame-by-frame motion, conceptual storytelling, and mixed-media aesthetics to develop emotionally driven visuals for campaigns, cultural projects, and brand experiences. Moving between art direction and visual experimentation, he creates imagery that feels tactile, cinematic, and deeply authored. Based in Mexico, he works internationally across campaign visuals, key art, motion systems, collectible imagery, and visual storytelling.
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Creative Speaker

Through talks, workshops, and collaborative experiences, Guillermo explores creativity, cultural identity, visual storytelling, and the power of community. Drawing from over two decades of international creative practice, his sessions invite audiences to reconnect with their own perspective, uncover the value of their cultural roots, and transform personal experiences into meaningful creative work.

AWARDS, CONFERENCES & EXHIBITIONS

ADOBE MAX 2025

♦ CONFERENCE – SUPER SESSION: ‘ARTISTRY IN MOTION’ | SS2. LOS ANGELES, CA / OCT 29, 2025  

ADOBE PHOTOSHOP SPLASH SCREEN 2025

WORLDWIDE LAUNCH ADOBE MAX 2025 / MIAMI BEACH

AGRAFA 2026 – CIRCLES

♦ TALK AT ACADEMY OF FINE ARTS – ASP | 9TH INTERNATIONAL DESIGN CONFERENCE / MAY 14-15, 2026 / KATOWICE, POLAND

AI42 CHOSEN WINNER

AMERICAN ILLUSTRATION 42 | MIGRATION THE ARCHIVE COLLECTION / NEW YORK CITY

BEYOND THE ORB – POLAND SOLO EXHIBITION

RETROAVANGARDA GALLERY | 14.10.2025–31.12.2025 | CURATOR: DR. ANNA KLOS, WARSAW, POLAND

CASE CIRCLE OF EXCELLENCE AWARDS

DESIGN: ILLUSTRATIONS AWARD LEVEL: GOLD NOV 2021

CD PROJECT RED

♦ LECTURE: HOW TO FIND YOUR CREATIVE VOICE – CD PROJECT RED GRAPHIC DESIGN TEAM – OCT, 13, 2025, WARSAW, POLAND

CENTRO

♦ TEXTILE AND FASHION DESIGN | WORKSHOP – FASHION PATTERNS, CREATING A COLLAGE FOR TEXTILES / MEXICO CITY, APRIL 28, 2023

CQ71 WINNER

ILLUSTRATION: PROFESSIONAL FEB 2023 / BROOKLYN, NYC

DEHACHE 26

♦ CONFERENCE – QUERETARO, MEXICO / APRIL 24–25, 2026 CITY THEATER

DIGITAL DESIGN DAYS 26

♦ TALK & WORKSHOP / 10th ANNIVERSARY | SUPERSTUDIO VILLAGE / MAY 7-9, 2026 / MILANO, ITALY

ENTREVISTAS BELLAS ARTES

♦ INTERNATIONAL DESIGN FESTIVAL | CONFERENCE & COLLAGE WORKSHOP / NOV 13–14, 2025 CALI, COLOMBIA

IED MILAN

♦ TALK AT ISTITUTO EUROPEO DI DESIGN / MAY 11, 2026 / MILANO, ITALY

LAD AWARDS 24

SHORTLIST FINALIST – LATIN AMERICAN DESIGN AWARDS PROFESIONALES – ILLUSTRATION – POSTER DESIGN

LADWEEK 2026

♦ CONFERENCE & WORKSHOP – MARCH 13-14, 2026 / TEC DE MONTERREY, MEXICO

LAI7 WINNER LOS DIEZ

PHOTOVILLE 2019 – EXHIBITION WINNERS COLLECTION SPONSORED BY EPSON SEPT 2019 NEW YORK CITY

LAI8 WINNER

LATIN AMERICAN ILUSTRACIÓN 8 NOV 2020 NEW YORK CITY

LOOP OPEN EXHIBITION

DESIGN SEASON 2 LCB DEPOT LEICESTER, UK

MUSE CREATIVE AWARDS 23

PLATINUM WINNER – PANDORA BY XFINITY CATEGORY: MARKETING & PROMOTIONAL – ILLUSTRATION

NEW YORK: ‘SKYLINE STORIES’

EXHIBITION: NOV. 30, 2024 | 5, TIMES SQUARE, NEW YORK BY ART INNOVATION GALLERY

OFFF MX

♦ CONFERENCE: ‘HOW TO FIND AND SHAPE YOUR CREATIVE VOICE’ – MEXICO CITY / AUGUST 28-29, 2025

PARADISO FEST 2025

♦ CONFERENCE: ‘EL HILO INVISIBLE’ ft. PABLO HONEY – MÉRIDA YUCATÁN MÉXICO / MARCH 14th, 2025

RETROAVANGARDA GALLERY

INTERNATIONAL COLLAGE ART EXHIBITION 3RD EDITION WARSAW 2020 – POLAND APRIL 3RD – MAY 31TH

SECOND BIENNIAL OF ILLUSTRATION BY PICTOLINE

LATINAMERICA FINALIST EXHIBITION / DEC 2020, CDMX, MEXICO

SPD 58 WINNER

MEDAL FINALISTS ILLUSTRATION: COVER DEC 2022 / NEW YORK CITY

SVA NYC

ILLUSTRATION PHOTOSHOP BOOTCAMP CLASS AT SVA – SCHOOL OF VISUAL ARTS, 10/25, 2023 NEW YORK CITY

THE CREATIVE WELLBEING HANDBOOK

EMMI SALONEN BOOK COLLAB / Chap. 04 MOVEMENT – MOVE YOU BODY > BE BRAVE / QUOTE P. 134 / STUDIO EMMI, UK / APRIL

THE DESIGN CONFERENCE

♦ CONFERENCE: ‘UNLOCKING, SHAPING AND EXPRESSING OUR DISTINCT VOICE’ – BRISBANE, AUS / 05-07, 2024

THE ONE CLUB FOR CREATIVITY | MIAMI

♦ BEYOND MACONDO: REALISMO MÁGICO IN THE US | MODERATOR – PANEL DISCUSSION | OCT 2, 2025 MIAMI

clients

Selected collaborators

Developing visual narratives, campaign imagery, and creative collaborations
across global brands, cultural institutions, and entertainment projects.

ADOBE

APPLE

BURNING MAN

CIRQUE DU SOLEIL

CITI PRIVATE BANK

DOMESTIKA

DOTERRA

JW MARRIOTT

MARC JACOBS

MOMENTUM WORLDWIDE

PARADISIARTIFICIALI

RUBECON

San Pellegrino

SEPHORA

SONY MUSIC

TELEVISA UNIVISION

TEQUILA PATRÓN

UNIVERSAL MUSIC

VIDANTA

WIRED MAG

XFINITY