I’m Guillermo Flores Pacheco. I’m a Mexican Visual Director and illustrator based in Guadalajara. For more than 20 years, I’ve been creating images and visual worlds for brands, campaigns, publications, entertainment, and cultural projects around the world. My practice sits between illustration, art direction, image-making, and creative collaboration. I’m particularly interested in projects where an image needs to do more than look good — it needs to communicate an idea, build a world, or make people feel something.

I often work directly with clients and agencies, developing the visual concept and leading the process from the first idea to the final image. When a project calls for additional expertise, I bring together collaborators from my creative network and build the team around the idea. My work has been commissioned by Adobe, Apple, Nike, Sephora, Marc Jacobs, Wired, Cirque du Soleil, Burning Man, Tequila Patrón, and other international brands and organizations. Based in Mexico. Working internationally.